Marketing is a very interesting field, and it has taken a new turn. These days, marketing does not involve educating prospective customers about various services so that they can make the right decision.

Marketing these days employs the use of emotional strategies and influencing tactic so that customers can make their decisions based on what product to buy, using their emotions basically.

This is the danger which is inherent in the addiction process.

Addiction is as a result of indulging in an obsessive and compulsive act or substance use, in order to derive pleasure.

These days, marketing has rebranded these acts as being normal and this is why people do not really have an understanding of what addiction is.

Taking substance addiction for example, it results from substance abuse, and this is promoted by marketing.

You will see alcohol being rebranded as something which ensures you are active and not dull.

The sad part is, the side-effects which comes with alcohol are not usually highlighted, so that prospective customers would not be dissuaded from buying it.

Addiction has lots of negative effects, and for those who think there are positive effects, they are usually short-lived.

In the long run, if an individual’s addiction is not well catered for, the person could die in the process as a result of damage to the internal organs of the body.

Therefore, it is necessary that those who are addicted should seek treatment before it is too late.

One of the set of people who are at the forefront in the fight against substance abuse or any form of addiction, are health practitioners.

Hence, it is advised that they use marketing as a means to sensitize their locality on the detrimental effects of addiction.

The means of marketing should be top-notch, so that it can promote the exact intended message.

Once this is done on a regular basis, it is certain that people would have a good understanding of how addiction works, and this would reduce the rate of addiction in the populace of a nation.

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