We are all aware that the purpose of marketing is all too often to sell us things that we do not really need. Most of us can remember this lesson, until it comes to one of those commodities that people have a particularly strong craving for, such as alcohol, sex or food. Whatever your particular vice is, it is the one you are most likely to believe the advertisements for. This is dangerous, because marketers capitalize on the things that people have weaknesses for, making them a problem to your personal addiction recovery.
Marketers sell addictive items to people, such as alcohol or food, in a way that makes them appear harmless and implies no necessity of self control. A responsible, informed consumer of the item can tell you approximately with what frequency it is meant to be used. The advertiser, on the other hand, will promote the item as a regular necessity and will make no mention of the consequences of treating the commodity as such.
This fact is one of the foremost failings of consumerism and of society’s role in addiction problems. The economy in North American countries idealizes consumerism as the primary means of keeping the economy healthy, but pays no mind to where it is creating unhealthiness. Mental health problems, including addiction, are at an all time high, and connections can be found between this trend and what the ad world subjects us to.
Advertising is extremely invasive in our culture. It is on every type of digital media device we own, it is on the sides of freeways, it is on bus stop benches, it is on our cars and so on and so on. Even the most media literate person is susceptible to the modern messages of advertising, and its reach only grows wider with time. Now, more than ever, we need to take care to protect ourselves against the influences of advertising and marketing that promote addictive tendencies as harmless, commonplace and desirable.