HOW MARKETING HELPS TO SPREAD THE LIES ABOUT ADDICTION

It is a well-known fact that the purpose of marketing is to make us aware of certain things which we most times, do not need at that moment. However, it could happen that periods could arise when we would be in dire need of those products, and we would search for them painstakingly.

It can be said that the proficiency of the marketing methods used prior to when you needed the product, would determine if you would get it promptly or not.

Also, most times, marketing makes some content available to us which we do not take full consciousness of, except for certain contents such as money, food, sex and alcohol. When it comes to the aforementioned contents, it would interest you to know that, it would be difficult for you to forget.

When it comes to addiction, marketing has played a huge role in making it known to people; even making some of them getting addicted in the process.

Marketers put up addictive items for sale, such as food or alcohol, in such a manner that it would not look harmful, and there would be a subtle advocate for the absence of self-control.

Someone who is well-informed, would tell you the rate at which the product should be used. However, the marketer would make no mention of that, and would also leave out the possible consequences which come with taking or using the product more than usual.

Taking alcohol for example, a good number of marketers show alcohol as something which can be consumed and have no side-effects. It is usually portrayed as something which comes with great rewards.

When addicts come across these advertisements, it becomes even harder for them to quit, as they would come to believe that the product would bring no harm to them. Hence, it reduces the light of the situation, making it look less serious than it should actually be.

Conclusively, it can be said that marketing has done more harm than good when it comes to the misrepresentation which it has shown of addictive substances, and this act is currently on the rise.

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