“Its Not Addiction, Its Enjoyment”

marketing addictionThe advertisements we see for products such as cigarettes, alcohol and prescription medications tell us that using them can give us nothing but pleasure and comfort. Cigarette ads depict the coolest, most well dressed individuals out on the town, alcohol ads tell us we will be the life of the party and a sexual magnet, and prescription sleep medications guarantee we will be smiling in our sleep with lazy butterflies fluttering around us. Similarly, products that are meant to enhance process addictions, such as condoms or casinos, depict a fictional world where there are no consequences for our actions. This type of advertising is destructive and irresponsible toward mental health awareness.

The truth about addictive substances is that if you do not consciously moderate yourself when using them, you will become addicted. That will lead you down an ugly road of substance abuse effects, including imbalanced body chemistry, broken sleep, anxiety, depression, trembling, hallucinations and other unpleasant conditions. A sex addiction can expose you to diseases and physical ailments, and a gambling addiction will deplete your finances and leave you destitute. These are the truths that advertising will never offer consumers. Instead, they will do anything they have to to disguise the product as harmless and necessary to every consumer.

What is worse, advertisers and marketing companies count on addicts to contribute the largest profit toward the addictive product. They are in favor of addicts staying addicted in order to make their sales goals. The way they campaign for this is by trying to convince addicts that they are not addicts. They want them to believe, instead, that they are no different from the average consumer; collected, in control and merely looking for a good time. They go to great lengths to convince addicts that their feelings and cravings are normal, and that they are in good company. Advertisers should feel a much stronger sense of responsibility toward serious mental health matters such as addiction.